W&A Gilbey was founded in London in 1857. Redbreast 27 Year Old, matured in Ruby Port pipes.Redbreast Lustau Edition, matured for its final year in Bodegas Lustau sherry casks (part of the Iberian Series).Īs of 2023, there are seven expressions generally available: It is the largest selling single pot still Irish whiskey in the world. In the 1980s, the brand was purchased by Irish Distillers, the producer of Jameson. It was originally bottled by Gilbey's, a Dublin spirits merchant using distillate sourced from Jameson's Bow Street Distillery. Redbreast is a brand of single pot still Irish Whiskey produced by Irish Distillers. Visit and follow on Instagram, on Twitter and RedbreastUS on Facebook to view the content.12-year-old, 12-year-old cask strength, 15-year-old, 21-year-old, 27-year-old Robin Redbreast was created by the Public House Advertising Agency and produced by Jelly London Illustration Agency and will be rolling out across global marketing channels starting today. What better way to widen this audience than to introduce a modern-day digital evolution of our beloved Robin that encapsulates the essence of the brand and the people who make it. ![]() We know that the Redbreast audience is driven by curiosity and as digital natives, they like to discover and engage with brands online. … (was) Named in 1912 by the bird fancying chairman of W&A Gilbey’s, the Robin Redbreast has been an intrinsic part of the brand's history and identity. Laura Hanratty, Head of Prestige and Specialty Brands at Irish Distillers explains that the venerable icon: But now I'm ready to #PassItOn and welcome new Redbreast fans into the flock. ) With my name on the label, lending my voice and personality was a natural progression. Shot on location at Midleton Distillery, fans can also expect cameos from Irish Distillers' expert whiskey blenders Billy Leighton and Dave McCabe. Robin Redbreast will be featured in a series of digital ads with a witty take on the world of whiskey and current affairs. … the introduction of Robin Redbreast has been designed to drive discovery with more whiskey fans, broadening its audience by creating a memorable character for the beloved range. The marketing campaign underscores the brands ambitious growth plans for the US market. The model pays homage to the wood casks in the maturation process and which are responsible for giving Redbreast its character. The Robin evokes the quality and craftsmanship of Redbreast Irish whiskey. Because, when you’ve landed on something special you just know.ĭeveloped using CGI technology, Robin Redbreast's depiction is based on a wood carving. The Robin campaign leaves a memorable impression that is unmistakably Redbreast. With this new campaign, we wanted to build a deeper connection with consumers by giving the celebrated icon a voice that reflects the evolved tone and personality of the brand. ![]() Elevating the Robin Redbreast from the brand logo to the brand voice will feature “Robin” as a plucky yet charming character with a dry wit and Irish sense of humor a character that reflects the people of County Cork, Ireland, where Redbreast has its home.Īccording to Mwanza Lumumba, Brand Director, High End Irish Whiskey, Pernod Ricard USA:
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